05
Aztec Punch: The Bold Essence of Mexico
Aztec Punch is a vibrant homage to Mexico's rich culinary heritage, encapsulated in an exhilarating line of tequila sodas. The project, birthed from the heart of Mexican tradition, delivers an array of flavors that dance on the palate, with "Mango Chili" leading a procession of innovative tastes. The brand's essence, rooted in the sun-drenched agave fields and the lush Mayan forests, invites adventurers to savor the bold spirit of Mexico in every effervescent sip.
CLIENT
AZTEC PUNCH
ROLE
BRANDING SPECIALIST
RESPONSIBILITIES
PACKAGING, BRANDING
YEAR
2023
THE BRIEF
The vision for Aztec Punch was to craft a beverage that celebrates the fusion of traditional Mexican flavors with the modern craft of tequila soda. The design and branding were spearheaded with an aim to evoke the vibrant energy of Mexico, its landscapes, and its zest for life.
The challenge was to capture the uniqueness of the Mexican culinary spirit and translate it into a visually compelling narrative that would resonate on a global scale.
Did you know? The "Mango Chili" flavor of Aztec Punch is inspired by Mexico's popular street snack, 'mangonada', a concoction of ripe mango slices, chili powder, and lime juice. This beloved treat encapsulates the essence of Mexican street cuisine, marrying the sweetness of tropical fruit with the zing of chili – a thrilling taste experience now captured in every can of Aztec Punch.
VIBRANT HERITAGE
Aztec Punch: The Bold Essence of Mexico
THE COST
CONCEPT SKETCHES
300+
ANCIENT MYTHS RETOLD
COUNTLESS
CULTURAL EXPLORATION HOURS
500+
ARTISAN FLAVOR TESTS
10+
The nuanced flavors, such as the fiery "Mango Chili", are not just a nod to Mexican cuisine but a celebration of its global resonance.
The brand's visual storytelling, through the spirited emblems and vivid color palette, weaves a tale of adventure, inviting consumers to partake in a sensory journey through Mexico's rich landscapes and spirited folklore.
THE OUTCOME
The outcome for Aztec Punch is a colorful narrative that extends far beyond the borders of its Mexican heritage. It stands as a resounding success, a product that embodies the spirit of innovation grounded in age-old traditions.
Each can of Aztec Punch isn't merely a beverage; it's a vessel carrying stories of the past, delighting the present, and inspiring a future of bold exploration in the world of flavors.