Tuju Candle Landing Page
Client
Tuju Candle
Year
2024
Tuju is more than a candle brand it’s a sensory experience. I designed a series of hero sections for Tuju’s website, each tailored to evoke a distinct mood: Focus, Connection, Calm, and Mindfulness.
Using cinematic photography and ambient lighting, each screen immerses users in a curated moment that highlights the role of scent and space. The designs seamlessly blend lifestyle context with product interaction, where emotional triggers meet seamless CTAs.
From microcopy to modular buy buttons and visual storytelling, each hero is crafted to connect instantly helping users imagine the candle not just as a product, but as a feeling.
These sections are optimized for DTC conversion while staying rooted in brand serenity, visual minimalism, and mindful UX.
Scope of Work
