THE BRIEF
The rebranding journey for Oklava Patisserie was conceptualized with a vision to create a brand as artisanal and bespoke as the pastries themselves. The brief was to weave a narrative that honored the heritage of Turkish patisserie while embracing the palates of an international clientele.
This meant reimagining a brand identity that spoke the language of artisanal elegance, yet resonated with the upbeat tempo of a global marketplace.
Oklava's rebranding revealed a delightful harmony between past and present. The name 'Oklava'—a traditional rolling pin—pays homage to the authenticity of baking, a subtle yet powerful nod to the craft's timeless nature.
CRAFTED ELEGANCE, BAKED PERFECTION
Oklava Patisserie blends the timeless art of Turkish baking with a modern twist, offering a feast not just for the palate but for the eyes as well. Each pastry tells a story of craftsmanship and innovation, inviting you into a world where every detail is a piece of art, and every bite a taste of Belek's rich culinary legacy.
THE OUTCOME
The outcome of Oklava's rebranding is a harmonious blend of tradition and modernity, much like the balance of flavors in their signature baklava. The rebrand has not only elevated the patisserie's visual appeal but also baked a new layer of brand equity, richness, and depth into its identity. The introduction of contemporary design elements to its branding recipe has allowed Oklava to open its doors to a broader audience, serving up a brand experience as delightful and memorable as its pastries.