1. You’re Talking About Features, Not Outcomes
Nobody cares that you have “real-time sync” or “AI-powered dashboards” at least, not at first.
Start with what matters to the user:
What problem are you solving?
What pain are you removing?
What goal are you helping them hit faster?
Bad:
“A powerful tool to manage your tasks.”
Better:
“Finally finish your to-do list without the stress spiral.”
2. Your Above-the-Fold Area Is Wasting Space
The first section of your landing page is your only shot at:
Explaining what you do
Who it’s for
Why they should care
And yet most founders fill it with vague taglines like “Rethink how you work.” Be direct. Use visual hierarchy. And don’t be afraid to write like a human.
Checklist:
Clear headline
Supporting subheadline with a concrete benefit
CTA button above the fold
Product screenshot or visual (not a random stock mockup)
3. Your CTA Is Confusing (or Competing With Other CTAs)
One page = one job.
Don’t ask me to “Sign up,” “Book a demo,” and “Subscribe to the newsletter” all in the same scroll. Pick a primary goal. Build your page around it.
Also: if your CTA is “Get Started” with no context, expect crickets.
Try instead:
“Book a 15-min strategy call”
“Start your free 7-day trial”
“See how it works in 60 seconds”
4. Your Design Looks Like a Template, Because It Is
Using a landing page builder? Fine. But if your design screams “I bought this on day one of Webflow University,” that’s a trust killer.
People judge your product by the way it presents itself. And no, founders don’t get a pass just because they’re “still in beta.”
Good design = perceived value.
Invest in it, or at least don’t sabotage it.
5. You Forgot Social Proof (or Buried It at the Bottom)
No logos, no testimonials, no screenshots, no metrics = no trust.
Even if you’re early-stage, use:
A quote from a beta user
A tweet from someone hyped about it
A single sentence about why someone didn’t churn
Positioning is perception. Show that someone other than you thinks this thing works.
TL;DR – What to Fix Fast:
Swap feature-speak for outcome-speak
Fix your above-the-fold section (make it human, not hype)
Focus your CTA (singular, clear, contextual)
Clean up the design and spacing
Add trust signals—even if they’re scrappy
Final thought:
Your landing page isn’t just a website. It’s the moment someone decides if your product is worth their time. Don’t waste that moment trying to be clever. Be clear. Be useful. And if it still doesn’t work—hire someone who knows why.
