THE BRIEF
The renewed visual identity of Euforia pays homage to its past while looking to the future.
Our goal was to provide our guests with an unforgettable experience that will keep them coming back time and time again, while introducing a modern color palette that reflects the modern luxury of the hotel.
We also used a classic font with a modern twist to represent the timelessness of the hotel.
At the heart of this project lies the exploration of typography as a design element that goes beyond mere functionality. We delve into the nuances of typefaces, letterforms, and layout, aiming to tell a story, evoke emotion, and captivate the viewer's attention.
ELEGANCE REFINED.
Where legacy meets luxury, and history breathes in modern elegance.
The Euforia project presented unique challenges, such as integrating the hotel's prestigious legacy with a fresh identity that appeals to today's luxury seeker.
This delicate balance was achieved through meticulous research, creative synthesis of traditional and modern design principles, and an immersive collaboration with the hotel's management. The outcome is a brand that is not only visually captivating but also emotionally engaging, inviting guests to experience the epitome of luxury on the Amalfi coast.
THE OUTCOME
The rebranding of Euforia Hotel resulted in a seamless fusion of classic Italian aesthetics with contemporary design elements, aligning the brand with the expectations of today's luxury market. This brand evolution not only honored the hotel's storied past but also positioned it as a leading destination for discerning travelers seeking an immersive experience in opulence and history on the Amalfi coast.